Launched in 2000, PTI Marketing Technologies™ is a leading provider of technologies for intelligent marketing for both enterprise users and print service providers. Built on open-architected technology, PTI offers both online marketing collateral management systems (available in both Software as a Service [SaaS] and server versions) and scalable personalization software to produce powerful, customized marketing campaigns.
PTI helps streamline marketing operations with Web-to-print and collateral management solutions that eliminate the manual processes for ordering, personalization, production and fulfillment of marketing communications materials. End users can access a centralized store of marketing and promotional items and can create, edit, and order materials that fully comply with brand and regulatory requirements. PTI's personalized direct marketing solutions deliver meaningful and relevant information using existing customer/prospect information or acquired data to increase response rates, shorten response times and increase the size and frequency of purchases. PTI's online solutions are easily integrated with a variety of third-party business applications.
PTI Marketing Technologies™ is committed to providing vendor-hosted systems that provide for a much more rapid trajectory from implementation to deployment compared with traditionally licensed software. Our customers receive immediate and ongoing access to product enhancements and can focus on their core business, rather than spending resources on challenging application implementations. They also benefit from greater scalability and access to sophisticated enterprise applications that were previously cost- and time-prohibitive to purchase, install and support.
Businesses are turning in ever greater numbers to PTI to streamline workflow and provide a gateway to enhanced services. More and more customers know what they want to do online, and they want access to the tools to do it. Those choosing hosted software solutions, like those offered by PTI, stand to significantly benefit from a streamlined digital process for greater productivity, increased job volume and a growing list of their own satisfied clients.
Today, more than 1,700 corporate customers use solutions from PTI Marketing Technologies™ to serve over 400,000 end users; more than 100 of the Fortune 500 offer desktop access to PTI products.
Coleman Kane, President / Chief Executive Officer
As President and CEO for PTI Marketing Technologies, Coleman Kane spearheads the company's strategy, which is to provide best of breed cross-media marketing communications for the enterprise, graphic arts and printing communities. Along with his executive team, Kane oversees the company's daily operations including product development, sales, solutions delivery, marketing, HR, and facilities. He previously served as President and CEO of Games2Learn, a privately held Direct Response/Internet company that manufactured and sold educational products including The Phonics Game. Prior to Games2Learn, Kane served as President of MTA Schools, a private post-secondary school providing training for employment in the transportation industry and as Vice President of Sylvan Learning Centers where he directed the marketing, advertising and public relations programs for over 500 franchises. He was also Director of International Marketing at Jenny Craig Inc.
Lee Wilcox, Chief Financial Officer
Ms. Wilcox joined the Company as Chief Financial Officer in August 2001. Lee began her career with Fortune 100 and Fortune 500 corporations such as NCR Corp and Scientific-Atlanta, Inc. and has over 20 years financial and operations experience. During the 1995-2001 period as President and CFO, she led three, venture-backed, medical device companies with revenues ranging from $25 to $50 million. Ms. Wilcox holds an MBA from the University of San Diego, and a BS degree in Accounting from San Diego State University. She is a Certified Public Accountant licensed in California. She is also a past Board member of the San Diego Venture Group, a not-for-profit organization for the venture capital community and technology entrepreneurs.
Jim Van Natter, Vice President of Sales
As Vice President of Sales for PTI Marketing Technologies, Jim is responsible for driving PTI's growth and profitability. In this role, Jim oversees a direct sales team as well as the management of all channel alliances. Since joining PTI Marketing Technologies in 2001, Jim has played a key role in the growth of the company and been instrumental in positioning PTI Marketing Technologies as the leader in the VDP and Web to Print marketplace. Jim served as Senior Sales Executive and Director of Sales before taking the post of Vice President of Sales in 2007. He brings experience in both print and enterprise software and his proven leadership skills consistently create a sales organization that operates effectively and efficiently. Mr. Van Natter holds a Bachelor of Science degree from Regis University in Denver, Colorado.
Douglas Cogan, Vice President of VDP Technologies
When PTI Marketing Technologies acquired the DL Formatter product line from Datalogics in late 2004, Douglas Cogan assumed the title Vice President of VDP Technologies. He oversees the development of the FusionPro product line, the successor to DL Formatter. Cogan was responsible for the initial design and architecture of DL Formatter. During Cogan's tenure at Datalogics, he had all non-sales responsibilities for four product lines, DL Formatter, DL Pager, DL Composer and FrameLink, which involved managing the software engineering, customer support, testing, marketing, and documentation. Prior to joining Datalogics, Cogan was a software developer for CCH, formerly Commerce Clearing House, where he managed the editorial workflow system re-engineering, advising on CCH's print on demand initiative, and managing ongoing development of CCH Access, on-line search and retrieval system.
Dustin Ritter, Vice President of Marketing
Dustin joined PTI Marketing Technologies in late 2007 and has provided marketing leadership to the company along with consultation services to many large brands seeking to implement and optimize marketing asset management. His work in marketing efficiency and innovation has lead to the creation of many ground-breaking strategies used by global brands today. A major component of PTI's success under Dustin's guidance is based on the growth and innovation in marketing personalization. He is prominently known within the direct marketing community as an advocate and enthusiast for personalized 1-to-1 marketing. His understanding of personalized graphic communication through both print and interactive media has driven highly successful campaigns with response rates topping 20 percent.
Prior to joining PTI Marketing Technologies, Dustin served in a senior marketing role at The Active Network, the leading provider of participatory sports solutions, where he played a key role in product development for applications serving major national endurance events, Little League Baseball and NFL Youth programs. Prior to The Active Network, Dustin served as a Sr. Product Manager for ModernPostcard, an innovative southern California print marketing organization. During his tenure, he developed and executed strategic web initiatives that automated print ordering and doubled e-commerce sales. Dustin earned his BS in Business Management from California Polytechnic University of San Luis Obispo.
Claire LeBuffe, Director of Engineering
Claire LeBuffe joined the company in 2007, bringing over 15 years of experience in all aspects of information technology. In addition to her strong technical skills, she is well-versed in facilitating comprehensive, accurate, and effective interactions among diverse groups involved in the creation and support of complex software products.
As Director of Engineering, she is responsible for all technical aspects of the PTI Marketing Technologies web product line, including both R&D and production projects. She oversees the teams responsible for engineering, product management, configuration management, quality assurance, and professional services, and she provides technical insight for the strategic planning of the PTI product line. Ms. LeBuffe is responsible for both day-by-day project management and release management; she serves as the primary engineering contact for all other PTI departments. Prior to joining PTI Marketing Technologies, Ms. LeBuffe was a senior manager at JPMorgan Chase Vastera, providing development support for a producer of global trade management (GTM) software solutions that streamline the flow and compliance of international shipments. She is a graduate of the University of Pennsylvania, with a Bachelor of Arts degree in physics.