Marketing Operations Technologies: Solutions, Terminology, Vendors and Benefits

Marketing operations solutions have evolved into multiple categories with convoluted terminology such as Marketing Resource Management (MRM), Marketing Asset Management (MAM), Marketing Operations Management (MOM), Brand Asset Management, Marketing Automation, Distributed Marketing, Marketing on Demand, just to name a few. The complexity of the space and the liberal claims of solution providers make it difficult for marketers to navigate the available solutions and evaluate their benefits.

First Name	Last Name
Job Title
Company
Unsubscribe from this list Unsubscribe from all marketing communications
Email
Phone	Ext


	HQ Province

How did you discover us? Add... How did you discover us? Article/Publication (Online) Article/Publication (Print) In-Person (Event/Booth Visit) In-Person (Other) Outbound Call Outbound Direct Mail Piece Outbound Email (Marketing) Outbound Email (Sales) Outbound Marketing (Non-PTI) Print Ad Colleague Referral Customer Referral Industry Expert Referral Other Referral Partner/Reseller Referral Professor Vendor Directory (Online) Vendor Directory (Print) Web Advertisement Web Search Other Unknown MarcomCentral MarcomCentral® is a web-based portal that helps centralize and automate a variety of Marketing, creative, fulfillment and distribution processes. End-users have unparalleled access to corporate marketing assets such as print, digital, and promotional materials, with sophisticated customization and personalization capabilities. FusionPro FusionPro solutions help deliver a wide range of applications from customized billing transactions, to tailored brochures, newsletters and targeted direct mail campaigns. Personalized Graphics/Imagery FusionPro Expression Creator FusionPro Expression Producer (Cloud) Personalized URLs/Microsite (Purls) FusionPro Links Personalized Print (VDP) FusionPro Desktop FusionPro Direct FusionPro Server (API) Personalized Emails/SMS Email Services (ExactTarget) SMS Services(ExactTarget) Product Interest: Add... Interest Level: Add... Interest Level: Actively Evaluating Just Researching MarcomCentral Needs: Add... Why do you need MarcomCentral? (Select your top 3) Control the Brand Maintain your company's brand guidelines by specifying what, when, and how content can be customized in your marketing. Provide Customizable Marketing Materials Offer intelligent marketing templates to your users to help them produce customized pieces in an automated fashion. Enable Personalization Produce personalized content and imagery within your marketing collateral to improve customer engagement. Centralize and Consolidate Implement a single portal that hosts all marketing assets, connects internal systems, and consolidates vendor ordering. Other Automate Marketing Processes Streamline marketing, creative, fulfillment, distribution and approval processes to optimize marketing operations efficiency. Reduce Operational Costs Save costs by automating marketing processes, streamlining your marketing workflows, and reducing obsolete collateral. Decrease Time to Market Reduce the time producing marketing materials by automating workflows and processes that deal with content and imagery. Employ Dynamic User Access, Workflows, Budgets Configure user profiles to dictate access to materials, prefill marketing templates, determine approval rights, and more. Subscriptions: Add... Subscriptions Marketing Communications Press Releases Notifications: Product Release Notifications: Product Maintenance Reasons: Add... Reasons First Reason Second Reason Third Reason Fourth Reason Fifth Reason Sixth Reason Seventh Reason Eighth Reason Comments: Add... Comments Questions or Comments: Add... Questions or Comments