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Print Personalization with FusionPro Desktop

FusionPro® Desktop is the industry-leading variable data publishing (VDP) solution that brings template design, data file definition, business logic and print-stream creation together into one cross-platform program to produce personalized printed materials. From extremely complex to very simple, FusionPro Desktop can help print service providers produce marketing collateral materials that incorporate customer or prospect data to create highly personalized messaging. This desktop-based platform supports both design and output of targeted VDP print streams, including 12 optimized VDP output formats, via an Adobe Acrobat® plug-in. Powerful business logic rules can be created via a simple drag-and-drop interface or through JavaScript. Featuring a scalable VDP workflow, FusionPro Desktop templates can be easily incorporated into any of the other FusionPro solutions to meet specific client needs.

Benefits

  • Access Maximum Power at a Modest Price
    Powerful, yet affordable desktop VDP solution, used by thousands of graphic arts professionals incorporates template design, input data file definition, business logic and print-stream creation into one stand-alone offering.

  • Create Ultra-Personalized VDP Communications
    Put your customers' data to work with templates that include the right messaging and imagery to create dynamic marketing pieces that offer 1-to-1 communications for better customer retention and ROI in a compelling and eye-catching format.

  • Easy Start-up with User-friendly Workflow
    Intuitive workflow approach adapts well for both experienced designers and those who are new to using personalization technologies for simple, intermediate and complex VDP project requirements.

  • Flexible Output Options
    Nine included VDP output formats (PDF, PostScript, VDX, PPML, HP-PPML, VPS, JLYT, VIPP, AFP, JPG and PDF/VT, Digimaster-PostScript) offer compatibility with the leading digital print workflows.

  • Incorporate Image Personalization
    Output personalized images using a FusionPro Expression template that combines data and imagery to produce truly unique and compelling personalized images. Operating on both MAC and PC platforms images can be used within print, email, web, and other marketing vehicles.

  • Meet Your Customers' Global Marketing Needs
    Multilingual variable data composition in a range of world languages including: Chinese, Japanese, Korean, Russian, Finnish, Polish, Greek and Turkish. Unicode VDP typesetting support helps customers with multi-national operations to produce variable documents in an extended set of international languages.
Features

Features
FusionPro Desktop Feature Overlay

FusionPro Desktop from Printable Technologies features a powerful set of functionality to allow VDP template designers the ability to make simple through complex VDP templates as well as compose those templates to any of the nine included optimized VDP printstream formats. The following is a list of some of the latest features to the FusionPro Desktop application:

Variable Text Effects

Variable Text on a Curve The Variable text on a curve features allow designes to draw variable text curves using an intuitive set of intuitive curve-drawing tools, place variable text on that curve, preview, and output variable text on the curve to any of the nine available output formats.
FusionPro Shadow Soft drop-shadow effects can be applied to variable text with control over shadow offset, opacity, blur, and angle.

User Interface

FusionPro User Interface Extensive enhancements to user interface including a new toolbar in Acrobat, new frame dialogues, "Steps" palette, and "Document Overview" palette.
FusionPro Toolbar Redesigned FusionPro toolbar in Acrobat with quick-access workflow buttons.
Fram Dialogues All variable frame dialogues (text, graphic, and chart) have been completely redesigned.
VDP Steps Palette New "Steps" palette presents the 7 steps in the FusionPro VDP workflow process. Great for new FusionPro users or users completely new to the VDP workflow.
Document Overview New "Document Overview" palette shows a graphical representation of all pages and variable frames on those pages – similar to the layers palette in other Adobe products.

Easy-to-Use Dialogues for Business Rules Creation

Templated Rule

New "templated rules" – an industry first - present simple dialogue boxes to collect information from VDP designers without the need to edit JavaScript for those rules. 20 of these templated rules for some of the most common rule types are included in the product and they are extendable with Printable or user-created templated rules files.

Examples of the included templated rules includes creating a barcode, sequential numbering, creating salutations based on a gender field, simple number comparisons, creating an inline graphic, and phone number formatting. Printable will be publishing free additional templated rules in the FusionPro Knowledge base for 4.0 customers.


Numerous Enhancements to Imposition

FusionPro User Interface
  • Chop cut impositions with "outside only" bleeds support! Eliminate bleed on items placed next to one another while maintaining bleed on the outside edges of that item.
  • Rotation of individual items in a multi-up imposition
  • Set the starting corner and direction of placement of imposed items. For example, place item 1 in lower-left corner of sheet.
  • Duplex – set sheet to flip on short or long edge
  • Duplex – set output to be face-up or face-down in the output
  • New "infinite stack" setting will automatically figure out the most efficient way to stack a given job based on record count.
  • Stack can be set higher than 999.
  • Speed improvements to deep-stack (high stack value) impositions.

QuarkXPress 7 Export Plug-ins Now Available
  • QuarkXPress 7.x on Windows
  • QuarkXPress 7.x on Mac
  • QuarkXPress 7.x "Universal Binary" version is supported on Intel-Macs

Variable Text Editor Improvements

Variable Text Editor
  • Suppress if empty capability will suppress entire paragraphs that contain any empty variables thus eliminating the need for JavaScript programming. For example: Fax: <> - the entire line, including "Fax: " will be suppressed if <> is empty for a given record.
  • Copyfitting improvement – force copyfit text to not break across two or more lines. Important for certain VDP requirements such as long email address
  • Zoom control in variable text editor to effectively view very large or very small text
  • Variable text editor enhancement to allow for the viewing of variable text that is white

General VDP capabilities enhancement
  • Support for EPS graphics that are smaller than 1" X 1"
  • New abilities to set formatted text style overrides (do you want to use the style specified in the formatted text resource or override it with the style of the variable inserting that resource).
  • Frame locking controls. Allows user to "lock" frame content and/or frame properties. Prevents accidental editing of frames. Also used in the FusionPro Live workflow.
  • New ability to scale a variable graphic to "fit to shortest edge". For example, a 1" X 2" variable graphic set to "fit to shortest edge" in a 2" X 1" frame will scale up to 2" X 4". Clip control used to specify if graphic flows out of the frame or not.


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