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Marketing Personalization Technologies

Personalized direct marketing solutions deliver meaningful and relevant information to customers and prospects by tapping into existing customer or prospect data or acquiring data files from outside sources. Personalized and customized graphic communication, whether online or print, has been proven to increase response rates, shorten response times, and increase the size and frequency of purchases.

Personalized Imagery with FusionPro Expression
Image personalization solution that combines data and imagery to produce truly unique and compelling personalized images. Operating on both MAC and PC platforms images can be used within print, email, web, and other marketing vehicles.

FusionPro Expression

Print Personalization with FusionPro Desktop
Desktop-based application that incorporates template design, input data file definition, business logic and print-stream creation into one offering for a complete VDP solution for all types of documents.

FusionPro Desktop

Personalized URL and Microsites with FusionPro Links
Personalized marketing campaign creation and management. Create personalized marketing pieces and microsites that include unique names and targeted text and images based on customer-specific data and business logic.

FusionPro Links



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MarcomCentral® is an online, on demand marketing assets management (MAM) solution. Integrating marketing communications systems and marketing resource management software (MRM) through the customizable MarcomCentral® online marketing portal. MarcomCentral enables strategic marketing communication, marketing collateral management and marketing collateral distribution. This enterprise marketing management system is a marketing automation solution, brand management tool and marketing campaign management solution. And as a marketing operations management (MOM) tool, MarcomCentral® allows for marketing content management, distributed marketing and franchise marketing. Copyright © 2011 PTI Marketing Technologies®
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