Aberdeen Group Benchmark Report
By Chris Houpis, Nov 2010
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Marketers are tasked with managing brands and content across multiple business units and geographies, capturing valuable information from an ever-increasing variety of sources, and routinely corroborating and evaluating their effectiveness. Many organizations continue to stifle efficiency and creativity by failing to leverage content creation while wasting money on unproductive marketing asset production and process management. This research reveals how Best-in-Class marketing organizations are far more likely to leverage content and associated technologies to speed time to market and increase the function's contribution to sales forecasted pipeline.

Monitronics International (Dallas,Texas) is one of the nation’s largest, fastest-growing alarm monitoring companies in the U.S. They provide monitored security system services to more than 700,000 residential customers and commercial clients through a network of over 750 nationwide, independent authorized dealers.

The three “R’s” of the twenty-first century, “Reduce, Reuse, and Recycle” have been joined by a fourth; “Redesign.” It is no longer enough to just do less and recycle; rather it is time to eliminate waste upstream during the concept and design of a product.